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How to give smarter this season

Katherine Langford
Editor-in-Chief · Monday, November 2, 2026 at 10:58 PM · 5 min read
A festive holiday scene in Edina, showcasing community spirit and generosity.

As the holiday season approaches, the spirit of giving becomes palpable in Edina. Families gather around tables, sharing meals and stories, while children eagerly await the arrival of gifts. Yet, amidst the flurry of shopping and donations, the question arises: how can we ensure our generosity makes the most significant impact? This season, as Minnesotans prepare to give, it’s essential to consider not just the act of giving but the intelligence behind it.

The Generosity of Minnesotans

According to WalletHub, Minnesota ranks as the fourth-most charitable state in the nation, a testament to the deep-rooted values of community and compassion that characterize our residents. Not only do we give generously, but we also volunteer extensively, coming in third for volunteer rates and fourth for the percentage of residents who donate their time. This spirit of altruism is not just a seasonal affair; it reflects a year-round commitment to supporting one another.

Elise Huston, a senior financial advisor from JNBA Financial, emphasizes the importance of giving smarter rather than simply giving more. “It’s not about the size of your donation; it’s about the impact it creates,” she says. This sentiment resonates strongly in a community like Edina, where families value both their resources and their relationships.

With the holiday season being a time for reflection and gratitude, many Edina residents are looking for ways to channel their generosity into meaningful contributions. Whether through monetary donations, gifts of time, or support for local nonprofits, the goal remains the same: to uplift and strengthen our community.

Making Informed Choices

As we approach the end of the year, many individuals and families are considering their charitable contributions for tax purposes. Huston advises donors to evaluate the organizations they wish to support carefully. “Research the charities, understand their missions, and see how they allocate their funds,” she suggests. This due diligence can help ensure that contributions are directed towards organizations that align with one’s values and have a track record of effective use of donations.

In Edina, numerous local charities are doing vital work. Organizations like Edina Community Foundation and Children’s Miracle Network Hospitals are just a couple of examples where residents can make a significant difference. The foundation supports community projects and scholarships, while the Children’s Miracle Network focuses on improving healthcare for children. Each dollar donated can lead to tangible improvements in the lives of those around us.

Moreover, Huston highlights the potential benefits of donating appreciated assets, such as stocks or real estate. This strategy not only supports charitable organizations but can also offer tax advantages for the donor. “It’s a win-win situation,” she notes, encouraging families to consider diverse methods of giving.

Volunteer Opportunities

In addition to financial contributions, volunteering remains a powerful way to give back. Edina residents can engage with local organizations that need hands-on support. The City of Edina offers various volunteer opportunities through its parks and recreation department, where community members can assist in maintaining public spaces and organizing events.

Additionally, local food banks and shelters often seek volunteers during the holiday season to help distribute food and gifts to those in need. Engaging in these activities not only helps those less fortunate but also fosters a sense of community and connection among volunteers. As families work together to give back, they strengthen their bonds and create lasting memories.

The Impact of Giving

The impact of charitable giving extends far beyond the immediate benefits to recipients. When families in Edina come together to support local causes, they contribute to a culture of generosity that resonates throughout the community. This culture fosters a sense of belonging and shared responsibility, reinforcing the values of strong marriages and intact families.

Moreover, research indicates that communities with high levels of charitable engagement tend to experience lower crime rates and higher overall well-being. In this light, giving becomes not just an act of kindness but a strategic investment in the future of Edina. By supporting local organizations, residents are actively participating in the creation of a thriving community.

Huston notes, “When we give, we are not just helping others; we are also enriching our own lives.” This interconnectedness is particularly evident during the holiday season, as families reflect on their blessings and seek ways to share them with others. The act of giving can lead to increased happiness and fulfillment, reinforcing the importance of commitment to family and community.

Resources for Smart Giving

For those looking to give smarter this season, several resources are available to help navigate charitable contributions. Websites like Charity Navigator provide ratings and reviews of nonprofit organizations, helping donors make informed decisions about where to allocate their resources.

Additionally, the Guidestar platform offers comprehensive information about nonprofit organizations, including their financial health and transparency. These tools can empower Edina residents to support causes that align with their values and ensure that their contributions make a meaningful impact.

Furthermore, local churches and community centers often have connections to reputable charities and can serve as valuable resources for families looking to give back. By leveraging these connections, residents can find opportunities that resonate with their personal beliefs and passions.

Looking Ahead

As the holiday season unfolds, it is clear that the spirit of giving is alive and well in Edina. With a community that values generosity, residents have the unique opportunity to make a significant impact through thoughtful contributions. Whether through financial donations, volunteering, or supporting local initiatives, each act of kindness contributes to a stronger, more connected community.

Community Events and Initiatives

Edina is home to a variety of community events that promote giving and volunteerism. The annual Edina Holiday Market, for example, not only showcases local artisans but also encourages attendees to donate non-perishable food items for the local food shelf. This event exemplifies how community gatherings can serve dual purposes: celebrating local talent and supporting those in need.

Another notable initiative is the “Adopt-a-Family” program organized by local churches and service organizations. This program connects families in need with those who can provide gifts and meals during the holiday season. Participants often share their experiences, highlighting the joy of giving and the connections made through this program. Such initiatives not only aid those in immediate need but also foster a culture of empathy and understanding within the community.

As residents participate in these events, they also become advocates for charitable giving, inspiring others to join in and contribute. This ripple effect can lead to a more engaged and compassionate community, where the spirit of giving extends well beyond the holiday season.

In closing, as families gather around their holiday tables, let us remember the importance of giving smarter this season. By being intentional with our generosity, we can create lasting change in the lives of our neighbors and reinforce the values that make Edina a wonderful place to live. Together, we can embody the true spirit of the season, fostering a culture of giving that extends beyond the holidays and into the new year.

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